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~subject:"Pricing strategy"
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Pricing strategy
menu design
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Journal of marketing
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Omega : the international journal of management science
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Role of exchangeable tickets in the optimal
menu
design
for airline tickets
Liao, Chen-Nan
;
Chen, Ying-Ju
- In:
Omega : the international journal of management science
89
(
2019
),
pp. 151-163
Persistent link: https://www.econbiz.de/10012118626
Saved in:
2
Optimizing a menu of multiformat subscription plans for ad-supported media platforms
Kanuri, Vamsi K.
;
Mantrala, Murali K.
;
Thorson, Esther
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 45-63
Persistent link: https://www.econbiz.de/10011697510
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