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~subject:"Pricing strategy"
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Pricing strategy
Preismanagement
44
Consumer behaviour
36
Konsumentenverhalten
36
behavioral pricing
34
Behavioral pricing
23
Price
22
Preis
21
Theorie
14
Theory
14
Behavioral Pricing
12
optimal control
8
Dynamic pricing
6
reference price
6
Dynamic programming
5
Dynamische Optimierung
5
Gerechtigkeit
5
Justice
5
Preistheorie
5
Price theory
5
dynamic pricing
5
9-Ending Prices
4
Börsenkurs
4
Cognition
4
Einzelhandel
4
Image Effect
4
Kognition
4
Price Perception
4
Price Points
4
Price discrimination
4
Prospect Theory
4
Prospect theory
4
Psychological Prices
4
Regular Prices
4
Retail trade
4
Sale Prices
4
Sales promotion
4
Share price
4
Verkaufsförderung
4
Willingness to pay
4
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Undetermined
28
Free
9
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Article
34
Book / Working Paper
9
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Article in journal
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Aufsatz in Zeitschrift
34
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
3
Working Paper
3
Hochschulschrift
2
Aufsatz im Buch
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English
40
German
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Chenavaz, Régis
4
Blahusch, Marc Oliver
2
Chen, Haipeng
2
Morwitz, Vicki G.
2
Paraschiv, Corina
2
Schons, Laura Marie
2
Thomas, Manoj
2
Wieseke, Jan
2
Alavi, Sascha
1
André, Quentin
1
Aparicio, Diego
1
Aschersleben, Philipp
1
Atlas, Stephen A.
1
Bansal, Saurabh
1
Bartels, Daniel M.
1
Chark, Robin
1
Chen, Ningyuan
1
Chen, Wen
1
Chernev, Alexander
1
Choi, Choongbeom
1
Choi, Sungwoo
1
Coulter, Keith S.
1
Courty, Pascal
1
Greenleaf, Eric A.
1
Grewal, Dhruv
1
Habel, Johannes
1
Hamilton, Ryan
1
He, Ying
1
Himbert, Lena
1
Hinterhuber, Andreas
1
Hodges, Brady T.
1
Homburg, Christian
1
Hossain, Mehdi T.
1
Hsee, Christopher K.
1
Huang, Yunhui
1
Janssen, Aljoscha
1
Jia, He
1
Johnson, Eric J.
1
Kienzler, Mario
1
Kolberg, Anika
1
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Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of marketing
4
Economics / Discussion papers : the open-access, open-assessment e-journal
2
Economics / Journal articles : the open-access, open-assessment journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business economics : JBE
2
Journal of business research : JBR
2
Consumer psychology review
1
Decision sciences
1
Department working papers / Bar-Ilan University, Department of Economics
1
Economics letters
1
Handbook of the economics of art and culture : volume 2
1
IFN working paper
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of cultural economics
1
Journal of international economics
1
Journal of marketing research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Manufacturing & service operations management : M & SOM
1
Marketing : ZFP ; journal of research and management
1
Neuntes Dienstleistungskolloquium : am 09. 10. 2009 an der Universität Kaiserslautern
1
Operations research
1
Springer-Gabler Research
1
SpringerLink / Bücher
1
The Cornell hospitality quarterly
1
The journal of product & brand management
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ECONIS (ZBW)
43
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1
Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
2
A semiparametric approach to estimating reference price effects in sales response models
Aschersleben, Philipp
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 591–643
Persistent link: https://www.econbiz.de/10013438849
Saved in:
3
Four essays on
behavioral
pricing
Scheidegger, Gianluca
-
2021
Persistent link: https://www.econbiz.de/10012671281
Saved in:
4
Behavioral
pricing
in the platform economy
Kumar, Subodha
;
Wang, Yulan
;
Chen, Haipeng
- In:
Decision sciences
54
(
2023
)
4
,
pp. 432-433
Persistent link: https://www.econbiz.de/10014337136
Saved in:
5
Customized dynamic pricing when customers develop a habit or satiation
Chen, Wen
;
He, Ying
;
Bansal, Saurabh
- In:
Operations research
71
(
2023
)
6
,
pp. 2158-2174
Persistent link: https://www.econbiz.de/10014445032
Saved in:
6
Before or after? : the effects of payment decision timing in pay-what-you-want contexts
Raghabendra Pratap KC
;
Mak, Vincent
;
Ofek, Elie
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 618-635
Persistent link: https://www.econbiz.de/10014325392
Saved in:
7
Heuristic price theory : a model of pluralistic price evaluations
Thomas, Manoj
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10014240012
Saved in:
8
Psychological pricing : myth or reality? : the impact of nine-ending prices on purchasing attitudes and brand revenue
Ortega Castro, Ana María
;
Tabares, Felipe A.
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014259227
Saved in:
9
Quantum prices
Aparicio, Diego
;
Rigobón, Roberto
- In:
Journal of international economics
143
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014381574
Saved in:
10
Switching costs, brand premia and
behavioral
pricing
in the pharmaceutical market
Janssen, Aljoscha
-
2020
This article examines the market power of branded prescription drugs faced with generic competition. Using prescription-level and matched socioeconomic panel data of the entire Swedish population between 2010 and 2016, I provide evidence for the key role of switching costs. A discontinuity...
Persistent link: https://www.econbiz.de/10012161505
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