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~subject:"Printwerbung"
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Printwerbung
Druckerzeugnis
43
Printed product
43
Press publisher
9
Presseverlag
9
Deutschland
6
Germany
6
printed media
6
Marketing
4
Media market
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Medienmarkt
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Print advertising
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USA
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United States
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Advertising effects
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Branchenentwicklung
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Digital media
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Digitale Medien
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Druckindustrie
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Markt
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Network economics
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Netzwerkökonomik
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Stock recommendations
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Theorie
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Werbewirkung
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market definition
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two-sided markets
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Bauer, Hans H.
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Chowdhury, M. K.
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Hampel, Stefan
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Heinrich, Daniel
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Paust, Robert P.
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Pölert, Arnd
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Sarkar, Samir
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Media management : leveraging content for profitable growth
1
The IUP journal of marketing management : IJMM
1
Zukunft der Zeitung
1
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ECONIS (ZBW)
4
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Measuring the attitude of individuals towards print media advertisements
Sarkar, Samir
;
Chowdhury, M. K.
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10011751003
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2
Mit hochveredelten Printmedien ein Leseerlebnis schaffen
Bauer, Hans H.
;
Heinrich, Daniel
;
Hampel, Stefan
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 251-273)
.
2011
Persistent link: https://www.econbiz.de/10009373446
Saved in:
3
Neue Erlösfelder für Zeitungsverlage durch Nebengeschäfte
Vogel, Andreas
-
2006
Persistent link: https://www.econbiz.de/10013439551
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4
Handelsblatt.com - new revenue models for traditional print media
Pölert, Arnd
;
Skrabs, Gunnar
;
Paust, Robert P.
- In:
Media management : leveraging content for profitable growth
,
(pp. 163-171)
.
2003
Persistent link: https://www.econbiz.de/10001752608
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