Handelsblatt.com - new revenue models for traditional print media
Year of publication: |
2003
|
---|---|
Authors: | Pölert, Arnd ; Skrabs, Gunnar ; Paust, Robert P. |
Published in: |
Media management : leveraging content for profitable growth. - Berlin : Springer, ISBN 3-540-44005-4. - 2003, p. 163-171
|
Subject: | Printwerbung | Print advertising | Druckindustrie | Printing industry | Druckerzeugnis | Printed product | USA | United States | Revenue-Management | Revenue management |
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