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~subject:"Processing fluency"
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Search: subject:"need for Cognition"
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Processing fluency
Cognition
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Consumer behaviour
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need for cognition
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Need for cognition
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Product Placement
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Hanks, Lydia
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Huhmann, Bruce A.
1
Li, Fangxuan
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Ma, Jianan
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Zhang, Lu
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International journal of contemporary hospitality management
1
The international journal of bank marketing : IJBM
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
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2
Literacy matters in marketing
Huhmann, Bruce A.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
5
,
pp. 558-582
Persistent link: https://www.econbiz.de/10011755756
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3
Consumer skepticism towards CSR messages : the joint effects of processing fluency, individuals’
need
for
cognition
and mood
Zhang, Lu
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
29
(
2017
)
8
,
pp. 2070-2084
Persistent link: https://www.econbiz.de/10011783542
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