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Search: person:"Larceneux, Fabrice"
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Product labelling
greenwashing
8
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CSR communication
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expérimentation
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Larceneux, Fabrice
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Carpenter, Marie
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Benoit-Moreau, Florence
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Renaudin, Valérie
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International journal of consumer studies
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Les cahiers de recherche / HEC Paris
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ECONIS (ZBW)
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Why might organic labels fail to influence consumer choices? : marginal labelling and brand equity effects
Larceneux, Fabrice
;
Benoit-Moreau, Florence
;
Renaudin, …
- In:
Journal of consumer policy : consumer issues in law, …
35
(
2012
)
1
,
pp. 85-104
Persistent link: https://www.econbiz.de/10009611735
Saved in:
2
Third party labeling and the consumer decision process : the case of the PGI European label
Larceneux, Fabrice
;
Carpenter, Marie
-
2008
Persistent link: https://www.econbiz.de/10003749011
Saved in:
3
Label equity and the effectiveness of values-based labels : an experiment with two French Protected Geographic Indication labels
Carpenter, Marie
;
Larceneux, Fabrice
- In:
International journal of consumer studies
32
(
2008
)
5
,
pp. 499-507
Persistent link: https://www.econbiz.de/10003764605
Saved in:
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