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Product management
Luxuries
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luxuries
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necessities
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inequality
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Marketingpolitik
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activity production
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consumer novelty seeking
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consumption
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consumption expenditures
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differential satiation
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income elasticity of demand
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life satisfaction
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purchase intention of sustainable luxuries
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subjective happiness
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time allocation
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Bastien, Vincent
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Kapferer, Jean-Noël
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USB Cologne (EcoSocSci)
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
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2012
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2. ed.
Persistent link: https://www.econbiz.de/10009623746
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10004926077
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