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Product quality
Consumer behaviour
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Brand image
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Markenimage
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Brand management
3
Crisis management
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Greece
3
Griechenland
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Chatzipanagiotou, Kalliopi
2
Vassilikopoulou, Aikaterini
2
Lepetsos, Apostolos
1
Pantouvakis, Angelos
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Siomkos, George
1
Siomkos, George J.
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Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
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The importance of factors influencing product-harm crisis management across different crisis extent levels: a conjoint analysis
Vassilikopoulou, Aikaterini
;
Lepetsos, Apostolos
; …
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003830418
Saved in:
2
Product-harm crisis management : time heals all wounds?
Vassilikopoulou, Aikaterini
;
Siomkos, George J.
; …
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 174-180
Persistent link: https://www.econbiz.de/10003852517
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