The importance of factors influencing product-harm crisis management across different crisis extent levels: a conjoint analysis
Year of publication: |
2009
|
---|---|
Authors: | Vassilikopoulou, Aikaterini ; Lepetsos, Apostolos ; Siomkos, George ; Chatzipanagiotou, Kalliopi |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 17.2009, 1, p. 65-74
|
Subject: | Produktqualität | Product quality | Krisenmanagement | Crisis management | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis |
-
Lin, Chieh-peng, (2011)
-
Bich Ngoc Le, (2024)
-
An examination of attributes affecting consumers' perceptions of e-tailer quality
Sebastianelli, Rose, (2013)
- More ...
-
Crises through the consumer lens : the role of trust, blame and risk
Vassilikopoulou, Aikaterini, (2018)
-
Product-harm crisis management : time heals all wounds?
Vassilikopoulou, Aikaterini, (2009)
-
The role of consumer ethical beliefs in product-harm crises
Vassilikopoulou, Aikaterini, (2011)
- More ...