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~subject:"Productivity"
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Productivity
Consumer behaviour
77
Konsumentenverhalten
77
Product involvement
52
product involvement
46
Brand image
31
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29
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21
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21
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15
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purchase intention
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Product Involvement
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Basfirinci, Cigdem
1
Cilingir, Zuhal
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Eslami, Seyed Pouyan
1
Ghasemaghaei, Maryam
1
Javalgi, Rajshekhar G.
1
Lee, Jung-Gyo
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Park, Jaejin
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Journal of retailing and consumer services
2
International journal of sports marketing & sponsorship
1
Journal of international consumer marketing
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The journal of consumer marketing
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ECONIS (ZBW)
5
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1
Effects of online review positiveness and review score inconsistency on sales : a comparison by
product
involvement
Eslami, Seyed Pouyan
;
Ghasemaghaei, Maryam
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 74-80
Persistent link: https://www.econbiz.de/10011929885
Saved in:
2
Product ethnicity and perceived consumer authenticity : the moderating role of product type
Park, Jieun
;
Javalgi, Rajshekhar G.
;
Wachter, Michael L.
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 458-468
Persistent link: https://www.econbiz.de/10011629359
Saved in:
3
The clothes make the man : the relation of sociocultural factors and sexual orientation to appearance and
product
involvement
Strubel, Jessica
;
Petrie, Trent A.
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 1-7
Persistent link: https://www.econbiz.de/10011598526
Saved in:
4
The impact of consumer ethnocentrism,
product
involvement
, and product knowledge on country of origin effects : an empirical analysis on Turkish consumers' product evaluation
Cilingir, Zuhal
;
Basfirinci, Cigdem
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 284-310
Persistent link: https://www.econbiz.de/10010400571
Saved in:
5
The effects of endorsement strength and celbrity-product match on the evaluation of a sports-related product : the role of
product
involvement
Lee, Jung-Gyo
;
Park, Jaejin
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010489101
Saved in:
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