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International journal of pharmaceutical and healthcare marketing : IJPHM
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Estimation of promotional strategies for newer vs older drugs based on physician prescribing data
Gönül, Füsun F.
;
Carter, Franklin J.
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009553794
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