Estimation of promotional strategies for newer vs older drugs based on physician prescribing data
Year of publication: |
2012
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Authors: | Gönül, Füsun F. ; Carter, Franklin J. |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 6.2012, 1, p. 39-54
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Subject: | Produktentwicklung | New product development | Gesundheitsmarketing | Health care marketing | Ärzte | Physicians | Marktsegmentierung | Market segmentation | Pharmaindustrie | Pharmaceutical industry |
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