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~subject:"Produktentwicklung"
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Produktentwicklung
Consumer behaviour
26
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Relationship marketing
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Beziehungsmarketing
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Brand management
14
Brand image
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Markenführung
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Confidence
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English
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Eisingerich, Andreas B
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Hadida, Allègre L.
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Seifert, Matthias
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Siemsen, Enno
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Eisingerich, Andreas E.
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Lin, Yu-Ting
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MacInnis, Deborah J.
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Journal of marketing
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Journal of operations management
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Judgment in Predictive Analytics
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ECONIS (ZBW)
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Effective judgmental forecasting in the context of fashion products (reprint)
Seifert, Matthias
;
Siemsen, Enno
;
Hadida, Allègre L.
; …
- In:
Judgment in Predictive Analytics
,
(pp. 85-114)
.
2023
Persistent link: https://www.econbiz.de/10014301349
Saved in:
2
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
3
Effective judgmental forecasting in the context of fashion products
Seifert, Matthias
;
Siemsen, Enno
;
Hadida, Allègre L.
; …
- In:
Journal of operations management
36
(
2015
),
pp. 33-45
Persistent link: https://www.econbiz.de/10011308422
Saved in:
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