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~subject:"Produktentwicklung"
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Produktentwicklung
Innovation
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Innovation management
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Innovationsmanagement
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New product development
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Functional integration
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Green issues
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Innovation speed
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Lieferkette
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Purchasing-marketing functional integration
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Purchasing-marketing integration
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Risikomanagement
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Risk management
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contingent analysis
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fit analysis
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organizational structure
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Gonzalez-Zapatero, Carmen
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Lannelongue, Gustavo
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Gonzalez-Benito, Javier
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Gozalez-Benito, Javier
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of production economics
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ECONIS (ZBW)
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Understanding how the functional integration of purchasing and marketing accelerates new product development
Gonzalez-Zapatero, Carmen
;
Gonzalez-Benito, Javier
; …
- In:
International journal of production economics
193
(
2017
),
pp. 770-780
Persistent link: https://www.econbiz.de/10011758645
Saved in:
2
Antecedents of functional integration during new product development : the purchasing-marketing link
Gonzalez-Zapatero, Carmen
;
Gozalez-Benito, Javier
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 47-59
Persistent link: https://www.econbiz.de/10011447490
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