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~subject:"Produktentwicklung"
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Produktentwicklung
Marketing-finance interface
28
marketing-finance interface
20
Börsenkurs
14
Share price
14
Capital income
11
Kapitaleinkommen
11
Customer satisfaction
9
Ankündigungseffekt
8
Announcement effect
8
Event study
8
Kundenzufriedenheit
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Advertising
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Innovation
6
Marketing management
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Shareholder value
6
Werbung
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customer satisfaction
6
Aktienmarkt
5
Brand management
5
Firm performance
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Markenführung
5
Marketingmanagement
5
Shareholder Value
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Stock market
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Unternehmenserfolg
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marketing–finance interface
5
Anlageverhalten
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Behavioural finance
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Brand image
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Börsengang
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Ereignisstudie
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Firm value
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Initial public offering
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Markenimage
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Marketing
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Marketing–finance interface
4
New product development
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Beziehungsmarketing
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CAPM
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Akdeniz, M. Billur
1
Avagyan, Vardan
1
Camacho, Nuno
1
Chen, Chien-Wei
1
Chiang, Min-Hsien
1
Cillo, Paola
1
Griffith, David A.
1
Kirca, Ahmet H.
1
Lin, Tsai-Yin
1
Rubera, Gaia
1
Stremersch, Stefan
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Talay, M. Berk
1
Van der Stede, Wim A.
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Yang, Chi-Lin
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Australian journal of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
2
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
3
Information and timing of new product preannouncement and firm value
Yang, Chi-Lin
;
Lin, Tsai-Yin
;
Chen, Chien-Wei
;
Chiang, …
- In:
Australian journal of management
43
(
2018
)
1
,
pp. 111-131
Persistent link: https://www.econbiz.de/10011819129
Saved in:
4
When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry
Talay, M. Berk
;
Akdeniz, M. Billur
;
Kirca, Ahmet H.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 513-533
Persistent link: https://www.econbiz.de/10011737461
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