Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Vardan Avagyan, Nuno Camacho, Wim A. Van der Stede, Stefan Stremersch
| Year of publication: |
2022
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|---|---|
| Authors: | Avagyan, Vardan ; Camacho, Nuno ; Van der Stede, Wim A. ; Stremersch, Stefan |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 3, p. 907-926
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| Subject: | Innovation | Innovation project selection decisions | Financial projections | Finance | Marketing-accounting interface | Marketing-finance interface | New product development | Scenario presentation | Projektmanagement | Project management | Innovationsmanagement | Innovation management | Projektfinanzierung | Project finance | Produktentwicklung | Risikomanagement | Risk management | Projektbewertung | Project evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2021.10.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399661