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~subject:"Produktpiraterie"
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Produktpiraterie
Consumer behaviour
5
Konsumentenverhalten
5
Luxury goods
5
Luxusgüter
5
Product counterfeiting
5
Brand image
4
Counterfeit luxury brands
4
Markenimage
4
Brand management
2
Counterfeiting
2
Fashion
2
Inflation
2
Markenführung
2
counterfeit luxury brands
2
Advertising
1
Asymmetrical effect
1
Brand
1
Brand name
1
Comparison
1
Counterfeit luxury consumption
1
Descriptive norms
1
Embarrassment
1
Fashion marketing
1
Genuine luxury brands
1
Income
1
Luxury brands
1
Markenartikel
1
Millennials
1
Mode
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Perceived norms
1
Price
1
Public self-consciousness
1
Purchase intention
1
Self-presentation
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Slovenia
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Slowenien
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Social adjustive
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Social norm
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South Korea
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Bashir, Irfan
2
Fazili, Asif Iqbal
2
Khan, Sameeullah
2
Ngo, Liem Viet
1
Northey, Gavin
1
Nuttapol Assarut
1
Septianto, Felix
1
Srisomthavil, Natee
1
Tran, Quan
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Tunçel, Niray
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International journal of consumer studies
1
Journal of consumer marketing
1
Journal of retailing and consumer services
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Market : review for marketing theory and practice
1
The journal of product & brand management
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ECONIS (ZBW)
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1
I feel so embarrassed, still, I want it! : the self-presentational dilemma of counterfeit luxury buyers
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10013536005
Saved in:
2
Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
3
Willingness to purchase
counterfeit
luxury
brands
: a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
4
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet
;
Northey, Gavin
;
Tran, Quan
;
Septianto, Felix
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
Saved in:
5
The impact of perceived counterfeit luxury brand proliferation on luxury brand values and patronage intention
Srisomthavil, Natee
;
Nuttapol Assarut
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10011994706
Saved in:
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