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~subject:"Produktqualität"
~subject:"Öffentlichkeitsarbeit"
~type:"article"
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Search: subject_exact:"Family brand"
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Produktqualität
Öffentlichkeitsarbeit
Brand architecture
381
Markenarchitektur
381
Brand management
283
Markenführung
283
Corporate reputation
182
Firmenimage
182
Brand image
86
Markenimage
86
Corporate culture
84
Unternehmenskultur
84
Brand
70
Markenartikel
69
Consumer behaviour
65
Konsumentenverhalten
65
Corporate Social Responsibility
55
Corporate social responsibility
55
Marketing management
51
Marketingmanagement
51
Public relations
46
Corporate branding
41
Beziehungsmarketing
24
Relationship marketing
24
Stakeholder
24
Corporate brand
22
Cultural heritage
22
Kulturgüter
22
Reputation
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Großbritannien
17
Lieferantenmanagement
17
Supplier relationship management
17
United Kingdom
17
Business ethics
16
Unternehmensethik
16
Brand extension
15
Corporate identity
15
Markentransfer
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English
52
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Balmer, John M. T.
5
Balmer, John M.T.
2
Crisafulli, Benedetta
2
De Roeck, Kenneth
2
Hakenes, Hendrik
2
Kadembo, Ernest M.
2
Makasi, Africa
2
Maon, François
2
Melewar, T. C.
2
Nyagadza, Brighton
2
Peitz, Martin
2
Podnar, Klement
2
Quamina, La Toya
2
Singh, Jaywant
2
Aktan, Ercan
1
Andersen, Sophie Esmann
1
Anisimova, Tatiana
1
Aspara, Jaakko
1
Balmern, John M. T.
1
Bartholmé, Roland H.
1
Bhat, Subodh
1
Biraghi, Silvia
1
Blombeck, Anna
1
Blömbeck, Anna
1
Bravo, Rafael
1
Brunninge, Olof
1
Burg, Camilla Jane
1
Burghausen, Mario
1
Büttner, Marion
1
Cabral, Luís M. B.
1
Christensen, Lars Thøger
1
Conz, Elisa
1
Cornelissen, Joep
1
De Chernatony, Leslie
1
Dhanesh, Ganga Sasidharan
1
Einwiller, Sabine
1
Evanschitzky, Heiner
1
Finch, Henry
1
Gambetti, Rossella C.
1
Gambetti, Rossella Chiara
1
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Corporate communications : an international journal
8
European journal of marketing : EJM
6
Journal of business research : JBR
6
The journal of brand management : an international journal
3
Cogent business & management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Acta Universitatis Danubius / Oeconomica
1
Amfiteatru economic : an economic and business research periodical
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business strategy series
1
Contemplating corporate marketing, identity and communication
1
European economic review : EER
1
European management review : the journal of the European Academy of Management
1
Handbook of research on effective advertising strategies in the social media age
1
International journal of business
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of business competition and growth : IJBCG
1
International studies of management and organization
1
Journal of economics & management strategy : JEMS
1
Journal of health economics
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Management decision : MD
1
Pakistan journal of commerce and social sciences
1
Qualitative market research : an international journal
1
Quantitative marketing and economics : QME
1
The IUP journal of management research : IJMR
1
The journal of product & brand management
1
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ECONIS (ZBW)
52
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51
Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
Saved in:
52
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
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