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~subject:"Produktqualität"
~type_genre:"Aufsatz in Zeitschrift"
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Produktqualität
Brand architecture
317
Markenarchitektur
317
Brand management
253
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253
Corporate reputation
165
Firmenimage
165
Brand image
81
Markenimage
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Markenartikel
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60
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60
Corporate Social Responsibility
47
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44
Marketingmanagement
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Corporate branding
40
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23
Relationship marketing
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Stakeholder
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Corporate brand
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Kulturgüter
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Reputation
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corporate branding
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Supplier relationship management
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Business ethics
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corporate brand
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Hakenes, Hendrik
2
Peitz, Martin
2
Cabral, Luís M. B.
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Miklós-thal, Jeanine
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Rasmusen, Eric
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Suppliet, Moritz
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International journal of industrial organization
2
European economic review : EER
1
Journal of economics & management strategy : JEMS
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Journal of health economics
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
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1
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
- In:
Journal of health economics
73
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012495806
Saved in:
2
Leveraging of reputation through umbrella branding : the implications for market structure
Rasmusen, Eric
- In:
Journal of economics & management strategy : JEMS
25
(
2016
)
2
,
pp. 261-273
Persistent link: https://www.econbiz.de/10011494799
Saved in:
3
Linking reputations through umbrella branding
Miklós-thal, Jeanine
- In:
Quantitative marketing and economics : QME
10
(
2012
)
3
,
pp. 335-374
Persistent link: https://www.econbiz.de/10009619787
Saved in:
4
Umbrella branding and external certification
Hakenes, Hendrik
;
Peitz, Martin
- In:
European economic review : EER
53
(
2009
)
2
,
pp. 186-196
Persistent link: https://www.econbiz.de/10003834328
Saved in:
5
Umbrella branding with imperfect observability and moral hazard
Cabral, Luís M. B.
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 206-213
Persistent link: https://www.econbiz.de/10003836336
Saved in:
6
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
Saved in:
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