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~subject:"Professional sports"
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Search: person:"Wang, Michael Chih-Hung"
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Professional sports
Taiwan
5
Brand management
4
Markenführung
4
Profisport
4
Brand image
3
Distribution channel
3
Football
3
Fußball
3
Markenimage
3
Sponsoring
3
Sponsorship
3
Sport
3
Sportmarketing
3
Sports
3
Sports marketing
3
Vertriebsweg
3
Beziehungsmarketing
2
E-commerce
2
Electronic Commerce
2
Innovation management
2
Innovationsmanagement
2
Internet marketing
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Perceived congruence
2
Relationship marketing
2
Self-congruity
2
Sponsor brand equity
2
Sponsor brand identification
2
Sponsor credibility
2
Sports sponsorship
2
Advertising effects
1
Airline
1
Arbeitsgruppe
1
Asia
1
Asien
1
Ball game
1
Ballsport
1
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English
4
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Cheng, Julian Ming Sung
2
Wang, Michael Chih-Hung
2
Wang, Michael Chih-hung
2
Aung, George Kyaw-myo
1
Erimurti, Kuntari
1
Jain, Megha
1
Purwanto, Bernardinus M.
1
Tang, Ya-Yun
1
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International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sports marketing & sponsorship
1
Marketing intelligence & planning
1
Sport management review
1
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ECONIS (ZBW)
4
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1
Examining the antecedents of sport team brand equity : a dual-identification perspective
Wang, Michael Chih-Hung
;
Tang, Ya-Yun
- In:
Sport management review
21
(
2018
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10011871340
Saved in:
2
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
3
The purchasing impact of fan identification and sports sponsorship
Wang, Michael Chih-hung
;
Jain, Megha
;
Cheng, Julian …
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 553-566
Persistent link: https://www.econbiz.de/10009611616
Saved in:
4
The determinants of the sports team sponsor’s brand equity : a cross-country comparison in Asia
Wang, Michael Chih-hung
;
Cheng, Julian Ming Sung
; …
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 811-829
Persistent link: https://www.econbiz.de/10010217549
Saved in:
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