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~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Psychology of advertising
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Online-Marketing
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4
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3
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2
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Customer engagement : contemporary issues and challenges
9
Handbook of research on effective advertising strategies in the social media age
7
Selling modernity : advertising in twentieth-century Germany
7
Developing digital marketing : relationship perspectives
6
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Social Branding : Strategien - Praxisbeispiele - Perspektiven
5
Advertising in new formats and media : current research and implications for marketers
4
The Sage handbook of advertising
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Breaking new ground in theory and practice
3
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
E-marketing ; Vol. 1
3
Handbook of research on international advertising
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Neue Ansätze in Markenforschung und Markenführung
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
The evolution of brands : from signals of quality to storehouses of trust
3
The role of affect in consumer behavior : emerging theories and applications
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
Wirtschaftspsychologie : mit 21 Tabellen
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
2
Cutting edge international research
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Deep knowledge of B2B relationships within and across borders
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Digitale Transformation des Marketing
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Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
Gender, culture, and consumer behavior
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Handbook of research on customer engagement
2
Handbook on brand and experience management
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
2
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2
Internal marketing : directions for management
2
Internationalisierung von Vertrieb und Handel
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Kellogg on advertising & media : the Kellogg School of Management
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Kundenkommunikation und Kundenbindung : neue Ansätze zum Dialog im Marketing
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ECONIS (ZBW)
347
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1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
4
Increasing customer engagement in digital marketing campaigns in a time of AI
Dudzinskaite, Urte
;
Correia, Ricardo Fontes
; …
- In:
AI innovation in services marketing
,
(pp. 48-80)
.
2024
Persistent link: https://www.econbiz.de/10014557832
Saved in:
5
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
6
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
7
Geo-targeting for enhanced customer experience
Joshi-Gole, Karuna
- In:
Enhancing customer engagement through location-based …
,
(pp. 239-254)
.
2023
Persistent link: https://www.econbiz.de/10014281928
Saved in:
8
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
9
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
Saved in:
10
Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih
- In:
Digital transformation and new approaches in trade, …
,
(pp. 241-253)
.
2022
Persistent link: https://www.econbiz.de/10013448697
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