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~subject:"Psychology of advertising"
~type_genre:"Bibliografie enthalten"
~type_genre:"Conference paper"
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Search: subject:"Kultursponsoring"
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Psychology of advertising
Sponsoring
30
Sponsorship
29
Deutschland
16
Germany
16
Theorie
14
Theory
14
Sport
9
Sports
9
Public relations
7
Öffentlichkeitsarbeit
7
Marketing management
5
Marketingmanagement
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Werbung
5
Advertising
4
Werbepsychologie
4
Consumer behaviour
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Imagetransfer
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Konsumentenverhalten
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Sportsponsoring
3
USA
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United States
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Arts
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Bank
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Behavioral economics
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Controlling
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Corporate finance
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Corporate reputation
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Culture
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Environmental management
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Firmenimage
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Fundraising
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Kultur
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Kultursponsoring
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Kunst
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Management control
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Marketing
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Nonprofit organization
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Nonprofit-Organisation
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Professional sports
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Bibliografie enthalten
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Hochschulschrift
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German
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Glogger, Anton
2
Bosselmann, Elke
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Walliser, Björn
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Europäische Hochschulschriften / 5
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ECONIS (ZBW)
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Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Glogger, Anton
-
1999
Persistent link: https://www.econbiz.de/10000682733
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2
Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Glogger, Anton
-
1999
Persistent link: https://www.econbiz.de/10012699158
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3
Sponsoring : Bedeutung, Wirkung und Kontrollmöglichkeiten
Walliser, Björn
-
1995
Persistent link: https://www.econbiz.de/10000545372
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4
Product placement in der Sportartikelindustrie
Bosselmann, Elke
-
1994
Persistent link: https://www.econbiz.de/10000906824
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