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Public relations
Strategic management
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Strategisches Management
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Organisationsforschung
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Organizational change
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Organizational research
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Discourse theory
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Diskurstheorie
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Organisatorischer Wandel
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Wissenschaftliche Methode
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Corporate Social Responsibility
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Corporate social responsibility
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Middle management
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Mittleres Management
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Stakeholder
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Verhalten in Organisationen
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discourse
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sensemaking
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Corporate reputation
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Firmenimage
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Macht
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Narrative Methode
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Power
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Qualitative Methode
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Theory
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Aula, Pekka
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Mantere, Saku
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LEA's communication series
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Strategic reputation management : towards company of good
Aula, Pekka
;
Mantere, Saku
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2008
Persistent link: https://www.econbiz.de/10003565019
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Strategic reputation management : towards company of good
Aula, Pekka
;
Mantere, Saku
-
2008
Persistent link: https://www.econbiz.de/10004907979
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