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Longbottom, David
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Alternative market research methods : market sensing
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Quantitative research methods in consumer psychology : contemporary and data-driven approaches
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ECONIS (ZBW)
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Alternative research methods : introducing market sensing : a qualitative and interpretive perspective on research
Longbottom, David
;
Lawson, Alison
- In:
Quantitative research methods in consumer psychology : …
,
(pp. 124-165)
.
2019
Persistent link: https://www.econbiz.de/10011954808
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2
Using narrative and storytelling in research
Lawson, Alison
- In:
Alternative market research methods : market sensing
,
(pp. 182-204)
.
2017
Persistent link: https://www.econbiz.de/10011569751
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