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~subject:"Rebate"
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Search: person:"Guha, Abhijit"
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Rebate
Consumer behaviour
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Artificial intelligence
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Low-cost strategy
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Niedrigpreisstrategie
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Preismanagement
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Biswas, Abhijit
3
Guha, Abhijit
3
Verma, Swati
2
Banerjee, Somak
1
Burman, Bidisha
1
Gauri, Dinesh Kumar
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Grewal, Dhruv
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Jha, Subhash
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Nordfält, Jens
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Srivastava, Joydeep
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Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
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ECONIS (ZBW)
3
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Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
2
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
3
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
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