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~subject:"Recruitment"
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Journal of marketing for higher education
5
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ECONIS (ZBW)
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1
Postgraduate
student
recruitment
strategies in a transforming higher education landscape, South Africa
Konyana, Samkele Vuyokazi Mizpha
-
2023
Persistent link: https://www.econbiz.de/10014310397
Saved in:
2
Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario
;
Caruana, Albert
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
Saved in:
3
Insights for a post-Brexit era : marketing the UK as a study destination : an analysis of Arab, Chinese, and Indian student choices
McLeay, Fraser
;
Lichy, Jessica
;
Asaad, Faisal
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10012202802
Saved in:
4
Social media engagement and Chinese international
student
recruitment
: understanding how UK HEIs use Weibo and WeChat
Zhu, Yimei
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012179309
Saved in:
5
A comparative study of international recruitment : tensions and opportunities in institutional recruitment practice
James-MacEachern, Melissa
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10011944583
Saved in:
6
High on emotion! : perceived value : influencing decision-making processes at international
student
recruitment
trade shows
Gottlieb, Udo Rainer
;
Beatson, Amanda
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011944601
Saved in:
7
Application of marketing mix concept in
student
recruitment
strategies : evidence from University of Novi Sad, Serbia
Rodić Lukić, Vesna
;
Lukić, Nemanja
- In:
Megatrend revija
13
(
2016
)
3
,
pp. 183-202
Persistent link: https://www.econbiz.de/10011931110
Saved in:
8
Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
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