Application of marketing mix concept in student recruitment strategies : evidence from University of Novi Sad, Serbia
Vesna Rodić Lukić, Nemanja Lukić
Alternative title: | Primena marketing miksa koncepta kod strategije regrutovanja studenata |
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Year of publication: |
2016
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Authors: | Rodić Lukić, Vesna ; Lukić, Nemanja |
Published in: |
Megatrend revija. - Beograd : [Verlag nicht ermittelbar], ISSN 1820-3159, ZDB-ID 2710067-4. - Vol. 13.2016, 3, p. 183-202
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Subject: | marketing mix | universities | student recruitment | faculty management | Hochschule | Higher education institution | Personalbeschaffung | Recruitment | Studierende | Students | Marketingmanagement | Marketing management | Serbien | Serbia |
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