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~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
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Relationship marketing
Data Mining
628
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628
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129
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46
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Hippner, Hajo
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Enterprise information systems and technology
2
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
2
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
Analytische Informationssysteme : Business Intelligence-Technologien und -Anwendungen
1
Analytische Informationssysteme : Business-Intelligence-Technologien und -Anwendungen ; mit 13 Tabellen
1
Auf dem Weg zur Integration Factory : Proceedings der DW 2004 - Data Warehousing und EAI
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Customer-centric marketing strategies : tools for building organizational performance
1
Data Mining und Statistik in Hochschule und Wirtschaft : Proceedings der 6. Konferenz der SAS-Anwender in Forschung und Entwicklung (KSFE) [28. Februar - 01. März 2002 Universität Dortmund]
1
Data mining : mehr Gewinn aus Ihren Kundendaten ; 22 data mining tools mit Referenzkunden ; Business cases erfolgreicher Data-mining-Projekte ; aktuelle Umfrageergebnisse zum Nutzen von data mining
1
Data mining for design and marketing
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Digital transformation and new approaches in trade, economics, finance and banking
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
E-strategies for resource management systems : planning and implementation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Electronic retailing
1
Emerging issues in economics of development, business and finance
1
Enterprise information systems and implementing IT infrastructures : challenges and issues
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Global cases on hospitality industry
1
Handbook of Big Data and Analytics in Accounting and Auditing
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Information age economy : mit 34 Tabellen
1
Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
1
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Marketing in the new global order : challenges and opportunities
1
Marketing nach Maß : von der Vielfalt profitieren
1
Marketing- und Vertriebs-Controlling : [die wichtigsten Instrumente und Steuerungsgrößen, Absatzplanung und Kundendeckungsbeitragsrechnung, Kennzahlen für das Online-Marketing, Aufbau eines effektiven Kundenbeziehungsmanagement]
1
Moderne Controlling-Instrumente für Marketing und Vertrieb : [Grundlagen und Konzepte, Kennzahlen für das Online-Marketing, Praxisbeispiele aus unterschiedlichen Branchen, IT-gestütztes Kundenbeziehungsmanagement]
1
Organizational data mining : leveraging enterprise data resources for optimal performance
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
Strategic uses of social media for improved customer retention
1
Transforming e-business practices and applications : emerging technologies and concepts
1
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Helping online fashion customers help themselves : personalised recommender systems
Pereira, Artur M.
;
Barros Costa, Evandro de
;
Vieira, Thales
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 17-33)
.
2023
Persistent link: https://www.econbiz.de/10013542055
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2
Applying text mining to understand customer perception of mobile banking app
Dey, Mouri
;
Islam, Md. Zahedul
;
Rana, Tarek
- In:
Handbook of Big Data and Analytics in Accounting and …
,
(pp. 309-333)
.
2023
Persistent link: https://www.econbiz.de/10013555611
Saved in:
3
Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih
- In:
Digital transformation and new approaches in trade, …
,
(pp. 241-253)
.
2022
Persistent link: https://www.econbiz.de/10013448697
Saved in:
4
Predicting customer churn in the Indonesia telecommunications industry using big data
Febtriany
;
Subroto, Athor
- In:
Emerging issues in economics of development, business …
,
(pp. 157-173)
.
2020
Persistent link: https://www.econbiz.de/10012419423
Saved in:
5
Big data and data analytics in e-commerce
Berntzen, Lasse
;
Krumova, Milena
;
Eixelsberger, Wolfgang
; …
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 23-47)
.
2020
Persistent link: https://www.econbiz.de/10012521536
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6
Usage of customer reviews in online shopping : analyzing characteristics of customer reviews
Kräuter, Saskia
;
Eine, Bastian
;
Quint, Werner
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 191-210)
.
2020
Persistent link: https://www.econbiz.de/10012521559
Saved in:
7
Customer segmentation based on customer lifetime value using big data analytics
Fitria, Syarifah Fatimah
;
Aruan, Daniel Tumpal Hamonangan
- In:
Business and management issues in the global and …
,
(pp. 185-203)
.
2019
Persistent link: https://www.econbiz.de/10012311650
Saved in:
8
Analyzing Airbnb customer experience feedback using text mining
Joseph, George
;
Varghese, Vinu
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 147-162)
.
2019
Persistent link: https://www.econbiz.de/10012006195
Saved in:
9
Opinion mining : a tool for understanding customers - challenges and approaches
Khasawneh, Rawan Tayseer
;
Alsmadi, Izzat
- In:
Strategic uses of social media for improved customer …
,
(pp. 193-206)
.
2017
Persistent link: https://www.econbiz.de/10011632837
Saved in:
10
Data Mining im CRM
Hippner, Hajo
;
Wilde, Klaus D.
- In:
Effektives Customer Relationship Management : …
,
(pp. 141-158)
.
2017
Persistent link: https://www.econbiz.de/10011599168
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