Opinion mining : a tool for understanding customers - challenges and approaches
Rawan Khasawneh (Jordan University of Science and Technology, Jordan), Izzat Alsmadi (Texas A&M University - San Antonio, USA)
| Year of publication: |
[2017]
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|---|---|
| Authors: | Khasawneh, Rawan Tayseer ; Alsmadi, Izzat |
| Published in: |
Strategic uses of social media for improved customer retention. - Hershey, PA : Business Science Reference, ISBN 978-1-5225-1686-6. - 2017, p. 193-206
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| Subject: | Konsumentenverhalten | Consumer behaviour | Bergbau | Mining | USA | United States | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-1686-6.ch010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011632837