//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Relationship marketing"
~type_genre:"Book section"
~type_genre:"Guidebook"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Consumer behaviour
7,300
Konsumentenverhalten
7,298
Deutschland
1,474
Germany
1,423
Theorie
1,384
Theory
1,381
Verbraucherverhalten
884
Beziehungsmarketing
668
Brand management
512
Markenführung
512
Markenartikel
381
USA
376
Brand
375
United States
375
Online retailing
359
Online-Handel
359
Marktforschung
355
Marketingmanagement
342
Markenimage
337
Market research
337
Estimation
333
Marketing management
333
Schätzung
333
Marketing
332
Brand image
328
Social Web
328
Social web
328
Einzelhandel
319
Electronic Commerce
311
Retail trade
298
E-commerce
261
Werbewirkung
250
Advertising effects
242
Online-Marketing
233
Internet marketing
227
Wahrnehmung
221
Preismanagement
220
Pricing strategy
220
Perception
210
more ...
less ...
Online availability
All
Undetermined
144
Free
43
Type of publication
All
Article
399
Book / Working Paper
266
Journal
2
Type of publication (narrower categories)
All
Book section
Guidebook
Hochschulschrift
Sammlung
Article in journal
6,697
Aufsatz in Zeitschrift
6,697
Aufsatz im Buch
399
Thesis
202
Graue Literatur
187
Non-commercial literature
187
Arbeitspapier
125
Working Paper
125
Collection of articles of several authors
75
Sammelwerk
75
Conference paper
72
Konferenzbeitrag
72
Aufsatzsammlung
54
Case study
19
Fallstudie
19
Bibliografie enthalten
17
Bibliography included
17
Lehrbuch
15
Collection of articles written by one author
13
Handbook
13
Handbuch
13
Konferenzschrift
13
Textbook
12
Conference proceedings
9
Reprint
9
Ratgeber
8
Glossar enthalten
7
Glossary included
7
Festschrift
4
Systematic review
3
Übersichtsarbeit
3
Interview
2
Mehrbändiges Werk
2
Multi-volume publication
2
Company information
1
Fallstudiensammlung
1
more ...
less ...
Language
All
English
379
German
289
French
1
Dutch
1
Author
All
Fournier, Susan
5
Bauer, Hans H.
4
Herrmann, Andreas
4
Stauss, Bernd
4
Birker, Benjamin
3
Bliemel, Friedhelm
3
Bruhn, Manfred
3
Eggert, Andreas
3
Eichen, Falko
3
Hansen, Ursula
3
Helm, Sabrina
3
Hollebeek, Linda D.
3
Huber, Frank
3
Johnson, Michael D.
3
Kenning, Peter
3
MacInnis, Deborah J.
3
Park, C. Whan
3
Römhild, Julia
3
Schumann, Jan Hendrik
3
Staack, Yvonne
3
Aggarwal, Anu Gupta
2
Ahlert, Dieter
2
Balqiah, Tengku Ezni
2
Belz, Christian
2
Benkenstein, Martin
2
Boenigk, Silke
2
Browne, Glenn J.
2
Buhl, Hans Ulrich
2
Büttgen, Marion
2
Büttner, Miriam
2
Capriello, Antonella
2
Chen, Qimei
2
Conduit, Jodie
2
Diller, Hermann
2
Dixon, Andrea L.
2
Eine, Bastian
2
Fassott, Georg
2
Fudenberg, Drew
2
Garnefeld, Ina
2
Goertz, Susanne
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
Friedrich-Schiller-Universität Jena
2
Deutschland / Bundeswehr / Universität Hamburg
1
Gesellschaft für Ökologische Kommunikation mbH
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Technische Universität Dresden
1
Universität Greifswald
1
Universität Mannheim
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
24
SpringerLink / Bücher
11
Handbook of research on customer engagement
10
Basler Schriften zum Marketing
8
Consumer-brand relationships : theory and practice
7
Europäische Hochschulschriften / 5
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Research
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Consumer brand relationships : meaning, measuring, managing
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Gabler-Edition Wissenschaft
4
Handbook of brand relationships
4
Handbook of research on customer equity in marketing
4
Handbook of research on retailer-consumer relationship development
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Schriftenreihe Schwerpunkt Marketing
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Unternehmenskooperation und Netzwerkmanagement
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied Marketing Science /Angewandte Marketingforschung
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Markt und Konsum
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Reihe: Marketing : MAR
3
Schriften zum innovativen Marketing
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Schriftenreihe Studien zum Konsumentenverhalten
3
more ...
less ...
Source
All
ECONIS (ZBW)
667
Showing
1
-
10
of
667
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
3
Digitalization of retailing: customer’s experiences, retail channel choices, and the chief digital officer
Hermes, Anna
-
2022
Persistent link: https://www.econbiz.de/10014435147
Saved in:
4
Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes
Neumüller, Kathrin
-
2022
Persistent link: https://www.econbiz.de/10013188011
Saved in:
5
Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna
-
2022
Persistent link: https://www.econbiz.de/10013349235
Saved in:
6
Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty program
Bies, Suzanne
-
2022
Persistent link: https://www.econbiz.de/10013332142
Saved in:
7
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
8
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
9
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
10
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->