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~subject:"Relationship marketing"
~type_genre:"Reprint"
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Relationship marketing
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Chinese management in the 'harmonious society' : managers, markets and the globalized economy
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Legends in marketing
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The evolution of nonprofit marketing
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ECONIS (ZBW)
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The antecedents and consequences of commitment in bank-corporate relationships : evidence from the Chinese banking market
Guo, Xin
;
Duff, Angus
;
Hair, Mario
- In:
Chinese management in the 'harmonious society' : …
,
(pp. 123-144)
.
2011
Persistent link: https://www.econbiz.de/10008907264
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2
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
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3
Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
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