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~subject:"Relationship marketing"
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Relationship marketing
India
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Indien
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Consumer behaviour
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Unternehmenserfolg
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Sharma, Ridhima
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Shastri, Siddharth
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Aggarwal, Aanchal
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Brahmi, Mohsen
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Bui Thanh Khoa
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Ghoshal, Nandini Das
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Gupta, Kanishk
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Jain, Geetika
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Kumar, Nishant
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International journal of public sector performance management : IJPSPM
9
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ECONIS (ZBW)
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1
Blockchain for customer transparency in e-commerce : a survival of fittest not fastest
Kumar, Nishant
;
Jain, Geetika
;
Shrivastawa, Archana
- In:
International journal of public sector performance …
12
(
2023
)
1/2
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014313433
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2
From TQM to perceived value : an industrial outlook case study
Sleilati, Esther Bassil
- In:
International journal of public sector performance …
12
(
2023
)
1/2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10014313438
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3
Customer satisfaction and customer loyalty : an empirical case study on the impact of benefits generated through smartphone applications
Shaikh, Erum
;
Watto, Waqas Ahmed
;
Brahmi, Mohsen
; …
- In:
International journal of public sector performance …
12
(
2023
)
1/2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10014313439
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4
Increasing online business productivity through customer electronic loyalty : the role of online trust and hedonic value
Bui Thanh Khoa
- In:
International journal of public sector performance …
12
(
2023
)
1/2
,
pp. 252-274
Persistent link: https://www.econbiz.de/10014313464
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5
Digital marketing : the opportunity and the imperative
Ghoshal, Nandini Das
- In:
International journal of public sector performance …
6
(
2020
)
2
,
pp. 246-259
Persistent link: https://www.econbiz.de/10012206479
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6
Role of 4c's of marketing mix in building trust to achieve brand loyalty in case of fastener's industry : a PLS-SEM approach
Gupta, Kanishk
- In:
International journal of public sector performance …
6
(
2020
)
5
,
pp. 587-604
Persistent link: https://www.econbiz.de/10012516830
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7
Preferences of Indian consumers towards attributes of online shopping websites : a conjoint analysis
Aggarwal, Aanchal
- In:
International journal of public sector performance …
6
(
2020
)
5
,
pp. 605-621
Persistent link: https://www.econbiz.de/10012516831
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8
An empirical study on influence of e-CRM towards customer loyalty in banking sector
Shastri, Siddharth
;
Sharma, Ridhima
;
Sethi, Vaishali
- In:
International journal of public sector performance …
6
(
2020
)
5
,
pp. 642-652
Persistent link: https://www.econbiz.de/10012516845
Saved in:
9
Exploring E-CRM in Indian banking sector
Sharma, Ridhima
;
Shastri, Siddharth
;
Rathore, Jitendra Singh
- In:
International journal of public sector performance …
6
(
2020
)
5
,
pp. 653-663
Persistent link: https://www.econbiz.de/10012516848
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