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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
14
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14
Hotel industry
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Beziehungsmarketing
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Dienstleistungsqualität
8
Service quality
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Bai, Billy
8
Busser, James A.
3
Shulga, Lenna V.
2
Yoo, Myongjee
2
Deng, Aimin
1
Huang, Shanshan
1
Kim, Hyelin
1
Lee, Sojung
1
Leung, Xi Y.
1
Li, Mingfei
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Singh, Ashok K.
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Wang, Wei Heng
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Ye, Haobin
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International journal of hospitality management
3
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing analytics : JMA
1
Journal of travel and tourism marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
8
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1
From service-dominant orientation to positive customer outcomes : a self-determination model in the custom travel service context
Li, Mingfei
;
Huang, Shanshan
;
Deng, Aimin
;
Bai, Billy
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012798193
Saved in:
2
The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
3
The evolution of behavioral loyalty and customer lifetime value over time : investigation from a Casino Loyalty Program
Yoo, Myongjee
;
Bai, Billy
;
Singh, Ashok K.
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012296857
Saved in:
4
Pop star fan tourists : an application of self-expansion theory
Lee, Sojung
;
Bai, Billy
;
Busser, James A.
- In:
Tourism management : research, policies, practice
72
(
2019
),
pp. 270-280
Persistent link: https://www.econbiz.de/10011995987
Saved in:
5
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
6
Do the roles of switching barriers on customer loyalty vary for different types of hotels?
Zhang, Hanqin Qiu
;
Ye, Haobin
;
Bai, Billy
;
Wang, Wei Heng
- In:
International journal of hospitality management
46
(
2015
),
pp. 89-98
Persistent link: https://www.econbiz.de/10011301991
Saved in:
7
How motivation, opportunity, and ability impact travelers' social media involvement and revisit intention
Leung, Xi Y.
;
Bai, Billy
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10009744640
Saved in:
8
Customer loyalty marketing research : a comparative approach between hospitality and business journals
Yoo, Myongjee
;
Bai, Billy
- In:
International journal of hospitality management
33
(
2013
),
pp. 166-177
Persistent link: https://www.econbiz.de/10009746457
Saved in:
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