The evolution of behavioral loyalty and customer lifetime value over time : investigation from a Casino Loyalty Program
Year of publication: |
2020
|
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Authors: | Yoo, Myongjee ; Bai, Billy ; Singh, Ashok K. |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 8.2020, 2, p. 45-56
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Subject: | Behavioral loyalty | Customer lifetime value | Loyalty marketing | Loyalty program | Segmentation | Time series analysis | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenbindungsprogramm | Konsumentenverhalten | Consumer behaviour |
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