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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
5
Markenimage
5
Beziehungsmarketing
4
Brand management
4
Markenführung
4
Brand
3
Markenartikel
3
China
2
Customer satisfaction
2
Dienstleistungsqualität
2
Einzelhandel
2
Fashion
2
Gastronomie
2
Jugendliche
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Mode
2
Restaurant industry
2
Retail trade
2
Service quality
2
Taiwan
2
Youth
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Active brand
1
Asian young female shoppers
1
Brand awareness
1
Brand equity
1
Brand identification
1
Brand loyalty
1
Brand personality
1
Brand trust
1
CRM
1
Cognition
1
Cognitive and social process
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Collectivism
1
Comparison
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Confidence
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English
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Bang, Nguyen
4
Chen, Cheng-Hao Steve
2
Chen, Cheng-hao Steve
2
Chen, Junsong
2
Yu, Xiaoyu
2
Foroudi, Pantea
1
Han, Sung Ho
1
Li, Fei
1
Li, Mo
1
Yen, Dorothy A.
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Yu, Xiaoyu Allen
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Information technology and management
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Journal of strategic marketing
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Journal of targeting, measurement and analysis for marketing
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The service industries journal
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ECONIS (ZBW)
4
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1
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
2
Non-targeted customers in individualistic versus collectivistic cultures
Bang, Nguyen
;
Chen, Junsong
;
Chen, Cheng-hao Steve
;
Yu, …
- In:
The service industries journal
34
(
2014
)
15
,
pp. 1199-1218
Persistent link: https://www.econbiz.de/10010492129
Saved in:
3
Electronic CRM and perceptions of unfairness
Yu, Xiaoyu
;
Bang, Nguyen
;
Han, Sung Ho
;
Chen, Cheng-Hao …
- In:
Information technology and management
16
(
2015
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011398874
Saved in:
4
The target and non-targeted framework : differential impact of marketing tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
Saved in:
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