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~subject:"Relationship marketing"
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Grace, Debra
4
King, Ceridwyn
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Lo Iacono, Joseph
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Carlini, Joan
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France, Cassandra
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Iacono, Joseph Ki
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Ross, Mitchell
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Journal of service theory and practice : JSTP
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The journal of asset management
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The journal of brand management : an international journal
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The journal of services marketing
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ECONIS (ZBW)
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Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
France, Cassandra
;
Grace, Debra
;
Lo Iacono, Joseph
; …
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 466-480
Persistent link: https://www.econbiz.de/10012298817
Saved in:
2
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
3
Workplace relationship cohesion : an internal customers' perspective
Grace, Debra
;
King, Ceridwyn
;
Iacono, Joseph Ki
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 123-144
Persistent link: https://www.econbiz.de/10011602724
Saved in:
4
Value creation : an internal customers' perspective
Grace, Debra
;
Lo Iacono, Joseph
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 560-570
Persistent link: https://www.econbiz.de/10011418369
Saved in:
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