Value creation : an internal customers' perspective
Year of publication: |
2015
|
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Authors: | Grace, Debra ; Lo Iacono, Joseph |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 6/7, p. 560-570
|
Subject: | Perceived value | Social exchange | Value co-creation | Internal customers | Satisfaction and motivation | Social structure | Betriebliche Wertschöpfung | Value creation | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Soziale Werte | Social values | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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