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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
9
Markenimage
9
Brand management
6
Markenführung
6
Online retailing
6
Online-Handel
6
Bekleidung
5
Clothing
5
Social Web
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Social web
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Distribution channel
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Vertriebsweg
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Beziehungsmarketing
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Confidence
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E-commerce
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Elderly people
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Electronic Commerce
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Vertrauen
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Website
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Ältere Menschen
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Customer satisfaction
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Einzelhandel
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Experience
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Internet marketing
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Kundenzufriedenheit
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Retail trade
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Social media
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Strategic alliance
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Strategische Allianz
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USA
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United States
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Virtual reality
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Virtuelle Realität
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Acculturation
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Kwon, Wi-suk
3
Forsythe, Sandra
1
Han, Jinhee
1
Lennon, Sharron J.
1
Shim, Soo In
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Journal of business research : JBR
1
Journal of electronic commerce research : JECR
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Journal of global fashion marketing : JGfM
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ECONIS (ZBW)
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Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee
;
Kwon, Wi-suk
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
Saved in:
2
Impact of online flow on brand experience and loyalty
Shim, Soo In
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
Saved in:
3
What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
Saved in:
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