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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
21
Konsumentenverhalten
21
Meta-analysis
21
Meta-Analyse
20
Customer satisfaction
12
Kundenzufriedenheit
11
meta-analysis
7
Beziehungsmarketing
6
Perception
6
Satisfaction
6
Wahrnehmung
6
Brand management
5
Markenführung
5
Bank
4
Bibliometrics
4
Bibliometrie
4
Brand
4
Dienstleistungsqualität
4
Markenartikel
4
Service quality
4
Arbeitszufriedenheit
3
Brand image
3
Brasilien
3
Brazil
3
Cognition
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Einzelhandel
3
Electronic Banking
3
Electronic banking
3
Job satisfaction
3
Kognition
3
Markenimage
3
Retail trade
3
Advertising
2
Advertising effects
2
Antecedents
2
Apps for online banking
2
Consequences
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Customer engagement
2
Customer integration
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English
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Ladeira, Wagner Junior
6
Santini, Fernando de Oliveira
6
Pinto, Diego Costa
2
Rasul, Tareq Faizur
2
Sampaio, Cláudio Hoffmann
2
Babin, Barry J.
1
Buhler, Rafaela Nascimento
1
Elgammal, Islam
1
Herter, Márcia Maurer
1
Jardim, William Carvalho
1
Kumar, Satish
1
Nair, Sumesh
1
Nardi, Vinicius Antonio Machado
1
Palamidovska-Sterjadovska, Nikolina
1
Perin, Marcelo Gattermann
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Sampaio, Claudio Hoffmann
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International journal of bank marketing
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of the Academy of Marketing Science
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
6
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1
Customer loyalty in the banking sector : a meta-analytic study
Buhler, Rafaela Nascimento
;
Santini, Fernando de Oliveira
; …
- In:
International journal of bank marketing
42
(
2024
)
3
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014525400
Saved in:
2
The evolution of customer engagement in the digital era for business : a review and future research agenda
Rasul, Tareq Faizur
;
Nair, Sumesh
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10015048083
Saved in:
3
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
4
A meta-analysis of the relationship between customer participation and brand outcomes
Nardi, Vinicius Antonio Machado
;
Jardim, William Carvalho
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
Saved in:
5
The brand experience extended model : a meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 519-535
Persistent link: https://www.econbiz.de/10011962812
Saved in:
6
Apps for mobile banking and customer statisfaction : a cross-cultural study
Sampaio, Cláudio Hoffmann
;
Ladeira, Wagner Junior
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
7
,
pp. 1131-1151
Persistent link: https://www.econbiz.de/10011815044
Saved in:
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