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~subject:"Relationship marketing"
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Relationship marketing
China
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Li, Yuan
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Liu, Yi
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Links between influence strategies and satisfaction : reexamination from the dyadic and network perspectives
Liu, Yi
;
Liu, Ting
;
Li, Yuan
;
Ruan, Liyang
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 252-265
Persistent link: https://www.econbiz.de/10012798408
Saved in:
2
Control mechanisms across buyer-supplier relationship quality matrix
Liu, Yi
;
Li, Yuan
;
Zhang, Leinan
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10003909478
Saved in:
3
Relationship stability, trust and relational risk in marketing channels : evidence from China
Liu, Yi
;
Li, Yuan
;
Tao, Lei
;
Wang, Ying
- In:
Industrial marketing management : the international …
37
(
2008
)
4
,
pp. 432-446
Persistent link: https://www.econbiz.de/10003733198
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