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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
3
Beziehungsmarketing
3
Customer satisfaction
3
Ethics
3
Innovation
3
Kundenzufriedenheit
3
Luxury goods
3
Luxusgüter
3
Werbewirkung
3
Asia
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Asien
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B-to-B-Marketing
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Business ethics
2
Business start-up
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Business-to-business marketing
2
Commitment
2
Confidence
2
Contexts
2
Einzelhandel
2
Ethical ideology
2
Ethik
2
Gambling
2
Idealism
2
Lebensqualität
2
Lieferantenmanagement
2
Malaysia
2
Marketing
2
Marketing norms
2
Perceived gambling value
2
Quality of life
2
Relationship quality
2
Relativism
2
Retail trade
2
Satisfaction
2
Social status
2
Sozialer Status
2
Supplier relationship management
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Nataraajan, Rajan
3
Ndubisi, Nelson Oly
3
Lai, Rebecca
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Psychology & marketing
2
Journal of business research : JBR
1
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ECONIS (ZBW)
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How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
2
Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
(
ed.
);
Nataraajan, Rajan
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011458421
Saved in:
3
Customer perception and response to ethical norms in legal services marketing
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
;
Lai, Rebecca
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 361-368
Persistent link: https://www.econbiz.de/10010245241
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