Customer perception and response to ethical norms in legal services marketing
Year of publication: |
2014
|
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Authors: | Ndubisi, Nelson Oly ; Nataraajan, Rajan ; Lai, Rebecca |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 3, p. 361-368
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Subject: | Contexts | Ethics | Marketing norms | Relationship quality | Soziale Norm | Social norm | Unternehmensethik | Business ethics | Ethik | Beziehungsmarketing | Relationship marketing |
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