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~subject:"Relationship marketing"
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Commodity Marketing : Strategies, Concepts, and Cases
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ECONIS (ZBW)
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Commodities and customer loyalty : squaring of the circle?
Billen, Peter
;
Raff, Tilmann
;
Thorrold, Craig
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 185-214)
.
2022
Persistent link: https://www.econbiz.de/10013272005
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2
Kundenbindung bei Commodities : die Quadratur des Kreises?
Billen, Peter
;
Raff, Tilmann
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 285-318)
.
2011
Persistent link: https://www.econbiz.de/10008701974
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