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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
12
Consumer behaviour
11
Neuroeconomics
9
Neuroökonomie
9
Neuroscience
8
Neurowissenschaften
8
Investor Relations
7
Cognition
5
Firm performance
5
Interkulturelle Beziehungen
5
Kognition
5
Marketing
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Marketing management
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Marketingmanagement
5
Theorie
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Beziehungsmarketing
4
Cross-cultural relations
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Interkulturelles Management
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Investor relations
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Neuromarketing
4
Theory
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Unternehmenserfolg
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Aesthetics
3
Behavioral Finance
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Behavioral economics
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Brand
3
Brand management
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Corporate social responsibility
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Cultural identity
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Customer satisfaction
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Descriptive Decision Theory
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Deskriptive Entscheidungstheorie
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Deutschland
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Emotion
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Germany
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Global Consumer Behavior
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Globales Konsumentenverhalten
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Institutioneller Anleger
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English
4
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Reimann, Martin
4
Schilke, Oliver
2
Thomas, Jacquelyn S.
2
Castaño, Raquel
1
Martinez-Lira, Gustavo
1
Rios, Sandra
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Commodity Marketing : Strategies, Concepts, and Cases
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Updates on the connection between customer relationship management and commoditization
Martinez-Lira, Gustavo
;
Reimann, Martin
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 215-236)
.
2022
Persistent link: https://www.econbiz.de/10013272006
Saved in:
2
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
3
Customer Relationship Management and Firm Performance : The Mediating Role of Business Strategy
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
-
2012
As managers and academics increasingly raise issues about the real value of CRM, the authors question its direct and unconditional performance effect. The study advances research on CRM by investigating the role of critical mechanisms underlying the CRM-performance link. Drawing from the sources...
Persistent link: https://www.econbiz.de/10014043929
Saved in:
4
Customer relationship management and firm performance : the mediating role of business strategy
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10003986395
Saved in:
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