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~subject:"Relationship marketing"
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Relationship marketing
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Saunders, Mark
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Altinay, Levent
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Gruenewald, Kira
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Isaeva, Neve
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Wang, Catherine L.
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
The service industries journal
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ECONIS (ZBW)
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Trust theory and customer services research : theoretical review and synthesis
Isaeva, Neve
;
Gruenewald, Kira
;
Saunders, Mark
- In:
The service industries journal
40
(
2020
)
15/16
,
pp. 1031-1063
Persistent link: https://www.econbiz.de/10012403816
Saved in:
2
The influence of culture on trust judgments in customer relationship development by ethnic minority small businesses
Altinay, Levent
;
Saunders, Mark
;
Wang, Catherine L.
- In:
Journal of small business management : JSBM ; a joint …
52
(
2014
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10010249627
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