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~subject:"Relationship marketing"
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Search: subject:"Brand origin"
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Relationship marketing
Brand image
43
Markenimage
43
Designation of origin
41
Herkunftsbezeichnung
41
Brand management
39
Consumer behaviour
39
Konsumentenverhalten
39
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Brand
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Markenartikel
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Rules of origin
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Ursprungsregeln
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Brand origin
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brand origin
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International marketing
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Internationales Marketing
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Emerging economies
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Schwellenländer
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Beziehungsmarketing
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Brand Origin
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Cognition
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Country-of-origin
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Indien
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Kognition
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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country of origin
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Brand origin image
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Brand origin misclassification
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Brand origin recognition accuracy
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Country image
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Country of manufacture
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Firm performance
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Hotel industry
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Davvetas, Vasileios
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Delgado-Ballester, Elena
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Diamantopoulos, Adamantios
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Kim, Min-Seong
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Kim, Soon-Ho
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Lee, Seonjeong
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Journal of business research : JBR
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Journal of hospitality marketing & management
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Journal of marketing communications
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ECONIS (ZBW)
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Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
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2
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
3
The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
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