The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Year of publication: |
2019
|
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Authors: | Kim, Soon-Ho ; Kim, Min-Seong ; Lee, Seonjeong |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 28.2019, 4, p. 472-490
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Subject: | Brand citizenship behavior | brand engagement | brand origin | coffee business | local-global customer value | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kaffee | Coffee | Herkunftsbezeichnung | Designation of origin |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/19368623.2019.1528916 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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