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~subject:"Relationship marketing"
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In Airbnb we trust : understanding consumers' trust-attachment building mechanisms in the sharing economy
Yang, Sung-Byung
;
Lee, Kyungmin
;
Lee, Hanna
;
Koo, Chulmo
- In:
International journal of hospitality management
83
(
2019
),
pp. 198-209
Persistent link: https://www.econbiz.de/10012122075
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2
Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures : a S-O-R model
Sohaib, Osama
;
Kang, Kyeong
- In:
International journal of electronic business
12
(
2015
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10011458138
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