Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures : a S-O-R model
Year of publication: |
2015
|
---|---|
Authors: | Sohaib, Osama ; Kang, Kyeong |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 12.2015, 2, p. 142-161
|
Subject: | B2C | business-to-consumer | e-commerce | e-business | culture | cognitive-based trust | affect-based trust | purchase intention | iTrust | interpersonal trust | reflective and formative construct | Australia | Pakistan | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Handel | Online retailing | Kulturelle Identität | Cultural identity | Beziehungsmarketing | Relationship marketing | Australien |
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