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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
6
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Customer purchase intention
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customer purchase intention
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
The role of the chatbot on
customer
purchase
intention
: towards digital relational sales
Lo Presti, Letizia
;
Maggiore, Giulio
;
Marino, Vittoria
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
3
,
pp. 165-188
Persistent link: https://www.econbiz.de/10012662241
Saved in:
2
Does "green" brand personality have any impact on consumers' purchase intentions, engagement and loyalty?
Roy, Shaunak
;
Banerjee, Shivaji
- In:
IIMS journal of management science
12
(
2021
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10012990117
Saved in:
3
Brand personality toward
customer
purchase
intention
: the intermediate role of electronic word-of-mouth and brand equity
Vahdati, Hojjat
;
Mousavi Nejad, Seyed Hadi
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10011665283
Saved in:
4
The interaction effect on
customer
purchase
intention
in e-commerce : a comparison between substitute and complement
Yen, Yung-shen
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 472-493
Persistent link: https://www.econbiz.de/10010384983
Saved in:
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